Jason Belleau Will Drive Growth Through Strategic Business Partnerships
North Country Smokehouse welcomes Jason Belleau as the incoming Director of National Business Development. Having realized considerable growth since the 2015 acquisition by parent company, duBreton, NCS aims to continue their trajectory through new and valued partnerships.
In his role, Jason will be responsible for driving strategic growth, new item ideation, and special projects. He will represent both brands in Certified Humane Raised & Handled® and USDA Organic ®, fresh & further processed pork.
Jason joins the team following his near 30-year career for Whole Foods Market, most recently as the Executive Leader of Meat & Poultry.
“I’ve worked extensively with both brands for many years.” says Belleau. “Whole Foods Market named duBreton National Supplier of the Year for Perishables in 2020. Their fresh ground pork sits on shelf nationwide, as well as an assortment of fresh cuts that vary by region. NCS earned Local Supplier of the Year in 2019 and they just went national with their humanely raised applewood smoked bacon and organic ham steak a few short months ago.” Jason describes the family-owned business as easy to work with. “Being a vertically integrated company means more control and better communication. Their innovative and incredibly nimble which is something you don’t see very often. I considered them a true partner. Now, it’s my job to forge new partnerships on their behalf and I’m eager to get started.” He concludes.
Jason brings with him an extensive industry roster and solid understanding of the better-for-you protein category. When asked what made him ultimately decide to join the team he said “The opportunity for personal and professional growth drew me in initially. The leadership team and desire to make the programs best in industry clinched it.”
