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What’s New For Bacon in Grocery Stores?

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North Country Smokehouse continues to shape the future of the bacon category, as highlighted in a recent Meat & Poultry article titled ‘What’s New for Bacon in Grocery Stores?’. CEO Aaron Corbett shared key insights on emerging trends and consumer preferences that are influencing the industry in 2025.

The Rise of Responsibly Raised Meats


Corbett emphasized the increasing consumer demand for non-GMO, organic, and ethically raised meats, stating that these trends will continue to grow in 2025. As retailers expand their selection to meet this demand, responsibly raised bacon is earning more shelf space than ever before.

“The bottom is coming up in the bacon category, with responsibly raised meats taking up more shelf space,” said Corbett. “Looking ahead, we’ll see a growing consumer interest in sustainable practices, with more folks holding their brands of choice to a standard of responsibility for their farm practices and environmental impact.”

Flavor First: The Key to Consumer Loyalty

While sustainability and ethical sourcing play a major role in purchasing decisions, flavor remains the top priority for consumers. North Country Smokehouse understands that the best-tasting bacon comes from sticking to traditional, time-honored processes.

“While it’s true folks value responsible meats, the taste has to be there,” Corbett explained. “We keep this forefront in our minds daily, and it’s why we stay committed to our processes. Cutting corners for the sake of producing more results in less flavor. We stay true to our roots in meat mastery—it’s not the fastest way to get it done—but the flavor’s all there, every time. That’s why we have such a loyal following and what contributes most significantly to our continued growth.”

Convenience Without Compromise

In response to evolving consumer habits, North Country Smokehouse has introduced Organic Applewood Smoked Bacon Crumble, a fully cooked, high-quality, responsibly sourced, and easy-to-use product. The bacon crumble has been a major success, offering convenience without sacrificing quality or flavor.

“Traditionally, good bacon takes time and life gets busy,” said Corbett. “We recently launched our new Organic Applewood Smoked bacon crumble, a fully cooked crumble made using the same recipe as our signature smoked strips. It’s been a big success, because it’s high quality, responsibly sourced, and easy to use. Not an easy combo to find in the bacon category.”

Health-Conscious Flavor Innovations

Consumers are seeking healthier alternatives without compromising taste. North Country Smokehouse’s Sugar-Free Organic Applewood Smoked Bacon remains a category leader, and the recent launch of their Low Sodium Organic Applewood Smoked Bacon at Whole Foods Market has received enthusiastic feedback.

“Shoppers are looking for healthier alternatives to traditional recipes but don’t want to compromise on flavor. We’re responding to that,” Corbett said.

Building Consumer Trust

Transparency and trust are at the core of North Country Smokehouse’s mission. Consumers rely on local meat managers and farmers, placing responsibility on producers and retailers to provide high-quality products and the information needed to make informed purchasing decisions.

“Our data shows shoppers place their trust in their local meat managers as well as the farmers and put the responsibility on the producers and retailers to provide quality product,” Corbett added. “Making sure all members of the team work together to tell the story and understand points of differentiation are important, so consumers have the information they need to make informed decisions about the meat they eat and brands they buy from.”

Read the full article on Meat & Poultry: Read More

Trendspotters Name NCS Crumbles a ‘Yes Chef’ 2025 Trend

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NEW YORK, Feb. 26, 2025 /PRNewswire/ — The Specialty Food Association (SFA) Trendspotter Panel navigated thousands of specialty food products showcased by nearly 1,100 exhibitors from January 19-21 at the Las Vegas Convention Center. Guided by the SFA’s 2025 Trend Predictions, the Trendspotters assembled a diverse collection of products from which seven overall trends have emerged. “The first Show in the industry’s annual cycle, the Winter Fancy Food Show establishes key emerging trends for the specialty food and beverage market each year. The 12,000 participants who joined us in Las Vegas in January got an exclusive preview of how specialty food makers are responding to shifts in consumer preferences and values,” said Bill Lynch, SFA President. “The Trendspotter Panel came away with exciting findings that range from Instant Global Gratification to the impact of small farms and Hawaii as Terroir. I look forward to seeing how these trends show up across the industry in 2025 and beyond.”

Yes, Chef “Whether through flavorful marinades like the Zesty Shwarma sauce by Beituti or the flavor hacks from Fine Foods Marketing, home chefs have tons of options to inject their food with exciting flavors. The addition of one of these pantry items to a sheet of roasted vegetables and chickpeas or as a marinade for protein will upscale your dining experience at home,” says Trendspotter Summer Thompson. “One of the most frequent comments I encounter from our customers is “I want my food to taste like a restaurant.” These overtly umami-packed items elevate your baseline level of flavor when you’re showing off your new techniques in the kitchen. They also take away some of the edge when you are trying out new methods for cooking – faith in the ingredients is the basis of all good recipes.”

  • Chelsea Market Baskets/Fine Food Marketing Belazu Shakshuka paste
  • Beituti Zesty Shawarma Marinade
  • Ferrer Tradicional USA LLC Salsa Brava
  • North Country Smokehouse Bacon Crumbles
  • Namisato Corporation Organic Roasted Soybean Flour

Full Article

NCS Introduces Certified Humane Deli Meats

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North Country Smokehouse Introduces Certified Humane® Deli Meats Four New Clean Label Flavors with Innovative Packaging

CLAREMONT, NH – March 4, 2025 – North Country Smokehouse is raising the bar in the deli meat category with the introduction of four new Certified Humane® deli meats: Black Forest Ham, Honey Ham, Oven Roasted Turkey, and Applewood Smoked Turkey.

Known for exceptional flavor, traditional smoking techniques, and commitment to responsibly raised meats, North Country Smokehouse’s new line of lunchmeats are proof that you don’t have to sacrifice flavor to feel good about the meat you eat.

“The lunchmeat category lacks the flavor and texture people crave,” says Mike Kelly, VP of Retail Sales at North Country Smokehouse. “We set out to create a line of humanely raised, whole muscle deli meats that deliver a truly artisanal bite.”

Beyond the premium product itself, NCS has reimagined their grab & go packaging with a fresh new look focused on convenience and shelf appeal. Packs feature an easy peel & reseal technology and lightweight yet rigid tray for better handling, easy stacking and minimal mess. “The sleek, slim shape helps our retail customers maximize space in a very competitive set.” Kelly says. 

As more shoppers look for transparent, ethically sourced options, North Country Smokehouse is committed to providing flavor-forward, responsibly raised lunchmeats that consumers can trust.

Men’s Health Best Food for Men 2025

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North Country Smokehouse Receives Men’s Health Food Award for New Organic Ground Pork

North Country Smokehouse, renowned for its award-winning artisanal smoked meats and steadfast commitment to ethical farming practices, announces that its new Organic Ground Pork has won a Men’s Health 2025 Best Foods for Men Award. Recognized as one of “50 delicious foods that will power your diet”, the ground pork was selected for its nutritional value and other factors like organic sourcing, sustainability, and cost-effectiveness.

North Country’s Organic Ground Pork is sourced from the company’s own vertically integrated farms. As one of America’s few remaining family-owned smokehouses, North Country Smokehouse oversees every step from farm to fork—ensuring uncompromised quality in every bite. Certified Humane® and raised without cages or crates, this non-GMO pork is free from antibiotics, added growth hormones and is Prop 12 compliant.

Sold in convenient 1 lb. packs, the ground pork is on shelf at The Fresh Market locations. Crafted with a balanced lean-to-fat ratio, it is ideal for everything from backyard burgers and skillet scrambles to hearty meatballs.  North Country Smokehouse’s dedication to premium taste and quality has earned widespread acclaim, including Good Food Awards for its Organic Applewood Smoked and Sugar Free Bacon and Organic Applewood Smoked Ham Steak, as well as being named  Best Store Bought Bacon in a unanimous chef vote by The Kitchn.

View the list of Men’s Health award recipients here.

NCS Supports ASPCA and Pasadena Humane in Wildfire Relief

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The devastation caused by the California wildfires is a tragedy felt far and wide, impacting both domestic animals and wildlife. Recognizing the critical role we play in supporting those affected, North Country Smokehouse has made a contribution to assist the lifesaving efforts of the ASPCA and Pasadena Humane and invites you to learn more and help make a difference.

The Toll of Wildfires on Animals

The wildfires sweeping through California have displaced thousands of domestic pets, livestock, and wildlife, who have been caught in the path of destruction, suffering injuries, or losing access to their natural habitats.

Organizations like Pasadena Humane are on the front lines, working tirelessly to provide emergency shelter and medical care. These animals—many suffering from burns, smoke inhalation, and dehydration—require immediate care, including oxygen, wound treatment, pain relief, and fluids.

The ASPCA and Pasadena Humane are also providing long-term support to reunite pets with their families and relocate wildlife to safe habitats. This work is vital, not just for the animals themselves but for the families and ecosystems that depend on them.

The Ripple Effect of Wildfire Relief

The ripple effects of wildfires extend far beyond the immediate devastation. As organizations like the ASPCA and Pasadena Humane work to care for injured and displaced animals, they also play a critical role in stabilizing affected communities.

For Domestic Animals:

Pets are part of the family. The loss or injury of a beloved companion can add immeasurable stress to families already coping with displacement. By providing medical care and shelter, organizations like Pasadena Humane are helping to ease this burden and pave the way for emotional recovery.

For Livestock:

Livestock represents more than just animals—they are a livelihood for many farmers and ranchers. Wildfires often destroy barns, feed supplies, and fencing, leaving these animals vulnerable. Relief efforts help provide temporary housing and resources to sustain these animals until their owners can rebuild.

For Wildlife and Ecosystems:

Wildfires destroy habitats, displacing wildlife and disrupting ecosystems. Organizations like the ASPCA step in to rescue injured wildlife and relocate them to safer areas, helping to preserve biodiversity and restore balance to the environment.

For Communities:

Supporting animal welfare has a direct impact on community resilience. By addressing the needs of animals, organizations help alleviate strain on local resources, allowing communities to focus on rebuilding and recovery.

How You Can Help

There is little to be said in times like these, only much to be done. At North Country Smokehouse, we’ve taken action by donating to support the vital work of the ASPCA and Pasadena Humane. These funds will help provide:

  • Medical supplies for treating burns, dehydration, and respiratory issues.
  • Emergency shelter for displaced pets, livestock, and wildlife.
  • Food and water to sustain animals in crisis.
  • Rescue and recovery efforts to locate and save animals in wildfire-affected areas.

You, too, can play a part in this critical mission. Consider donating to the ASPCA or Pasadena Humane to help provide care for animals in need. Whether large or small, every contribution helps these organizations continue their lifesaving work.

Donate to ASPCA and Pasadena Humane California Wildfire Relief

NCS Launches Reduced Sodium Organic Bacon

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North Country Smokehouse, renowned for its award-winning artisanal smoked meats and steadfast commitment to ethical farming practices, proudly introduces its new Reduced Sodium, Organic Applewood Smoked Bacon, now available at Whole Foods Market locations nationwide.

Reduced sodium doesn’t mean reduced flavor.

Less Salt + Exceptional Flavor = A New Breed of Bacon Lovers

This new, low-sodium recipe delivers on the brand’s promise of bold flavor without compromise. Staying true to the smokehouse’s signature approach, the pork bellies are marinated in real maple syrup and slow smoked in small batches for hours on end, creating a bacon that is naturally rich in flavor with less salt.

“Reduced sodium doesn’t have to mean reduced flavor, we proved it.” says North Country Smokehouse Culinary Innovator, Chef Chris Mattera. “Our legacy is built on crafting bacon that delivers exceptional flavor, no matter the style.”

North Country Smokehouse’s dedication to premium taste and quality has earned widespread acclaim, including a Good Food Award for its Organic Applewood Smoked Sugar Free Bacon, and recognition as Best Store Bought Bacon in a unanimous chef vote by The Kitchn. As one of the few remaining family-owned smokehouses in America, North Country Smokehouse takes pride in overseeing every step from farm to fork. Their products are Certified Humane®, non-GMO Organic, and raised without cages, crates, antibiotics, or added growth hormones, ensuring ethical and sustainable practices that comply with California Prop 12 standards.

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